M&C TechGroup operates in a very specialized B2B environment for industrial analysis solutions in the field of measurement and control technology and has an extensive product range. Since mid-September, the company's website has a modern look and has been adapted to the current corporate design. The focus of the conception was not only the graphical redesign, but especially the creation of a central data structure. For the technical implementation, Pimcore was used as a digital experience platform with PIM, DAM and CMS.
At the heart of data management at M&C TechGroup are the products, structured by categories with their respective groups and the associated main products. The development of an automatic import function enables the consolidation of this complex product data from different ERP systems and the logical sorting of the information into different data objects in Pimcore. The import is performed regularly and the editor receives an overview in the backend of which areas have been updated. In this way, new content can be quickly checked, enriched with further information and published. In the future, M&C TechGroup will be able to replace in-house developments that are no longer up to date. An intelligent filter function in the product area of the website ensures that the products are clearly arranged and can be found in a targeted manner in the front end. On each product detail page, the user also finds a product configurator, with the help of which the required products can be individually compiled with spare parts and options and transmitted to M&C as a preliminary order request.
Another central element is the sitesearch, which was implemented with Elasticsearch. Autocomplete and search suggestions support the user in his search. The display on the search results page, structured according to categories, provides a good overview.
In the CMS area, around 40 content modules give editors free choice in designing the various pages. Role management allows employees from different countries and departments to create, maintain and publish the content visible to them.
Quelle: https://anymotion.blog/intelligentes-datenmanagement-bei-mc-techgroup/
This project was one of the last that I supervised during my time at anyMOTION. It was a great pleasure to work through the product structure with the various departments of the M&C TechGroup.
The last 40 years have been very exciting and, above all, fast-moving in the area of digitalization. It is therefore inevitable that structures have grown over time as a result of other requirements. This means that just about every company in Germany still has a task ahead of it.
It has always been one of my strengths to break up and unify grown structures. With my technical knowledge and at the same time communicative nature, it was possible for me to support the M&C TechGroup in this without anyone having to do without anything. Today, the designed PIM forms the basis for being able to play out information in different channels.
Thank you for this wonderful experience!
